Case Study · Home Inspection Company · Established Brand

From 51K to 11.4M views in 4 months.

An established home inspection company with social accounts almost nobody was seeing.

Instagram Facebook TikTok Google Business Profile
01 · Objective

Be the inspector people already trust before they need one.

From January to May, the company's Instagram and Facebook accounts pulled about 51K views combined. The work was good. Almost nobody was seeing it.

The goal wasn't followers for their own sake. It was to make the company look as credible online as it is in person, so buyers and agents already know the name when they need an inspection.

02 · What We Did

They film. We handle the rest.

01

Research

Studied what was already winning in home inspection content and with local buyers, and planned content around it.

02

Content direction

Told the team exactly what type of content we needed, and which topics and findings to show or talk about on camera.

03

Editing

Edited and refined every video they filmed, in a style matched to the brand and the audience.

04

Hooks

Added a scroll-stopping hook text overlay to the first 3 seconds of every video.

05

Posting and Google Business Profile

Posted on a consistent schedule across Instagram, Facebook, and TikTok, and kept the Google Business Profile active, so people who found the company on social had a strong page to land on.

06

Data review

Checked what worked and what didn't every month, and made more of what worked.

03 · Results

Before vs. after.

Before: January to May 2026 (5 months)  ·  After: June to September 2026 (4 months)

Views
Facebook views
17.5K→8.5M
Instagram views
33.5K→2.9M
Total views, Instagram + Facebook 51K → 11.4M
Audience
Facebook followers
1,083→5,501

+4,418 in 4 months, vs. +41 in the 5 months before.

Instagram followers gained
+82→+373

About 4.5x faster growth, in less time.

Google Business Profile
Calls from Google per month
21→49

May 2026 vs. August 2026, the peak month. September stayed above where we started.

04 · The Dashboards

Straight from the analytics.

Screenshots from Meta Business Suite, before we started and after. Click any image to see it full size.

Facebook
Before January to May 2026
After June to September 2026
Instagram
Before January to May 2026
After June to September 2026

Screenshots © 2026 Doxarise. All rights reserved. Do not copy, download, or reuse.

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